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UI/UX Interview Question Bank

Last reviewed: September 2026

Design interviews in India usually run as some mix of: a screening call, a portfolio presentation, a design exercise (take-home or live whiteboard), and a culture or hiring-manager round. The questions below are grouped by round. Under each group is what the interviewer is really checking, which matters more than a memorised answer.

How to practise: pick five questions per group, answer out loud in under two minutes each, and record yourself. Use real examples from your own projects; "I would…" answers are weaker than "In my X project, I…".

1. Screening and motivation (6)

They are checking: clarity, genuine interest, and whether your expectations fit the role.

  1. Tell me about yourself and how you got into design.
  2. Why this company, and why this role?
  3. Which product do you think is well designed, and why? Which one isn't?
  4. What kind of design work do you enjoy most: research, interaction, visual, systems?
  5. Where do you want to be in two to three years?
  6. What are you learning right now?

2. Portfolio walkthrough (10)

They are checking: problem framing, your personal contribution, reasoning behind decisions, and honesty about results.

  1. Walk me through the project you are proudest of. (Aim for 8–10 minutes; practise a 3-minute version too.)
  2. What was the problem, and how did you know it was the right problem?
  3. What exactly was your role? What did others do?
  4. What did the research tell you that you didn't expect?
  5. Show me a design decision you changed after feedback or testing.
  6. What alternatives did you consider for this screen, and why did you reject them?
  7. What constraints (technical, business, time) shaped the solution?
  8. How did you measure success? What would you measure if you could?
  9. What would you do differently if you started again?
  10. Which project in your portfolio is weakest, and why is it still there?

3. Process and problem solving (10)

They are checking: that you adapt the process to the situation instead of reciting a textbook sequence.

  1. Describe your design process. When have you skipped a step, and why?
  2. How do you start when a brief is vague?
  3. How do you prioritise when there are more problems than time?
  4. How do you decide between two good design options?
  5. How do you design when you can't talk to users?
  6. How do you know a design is "done"?
  7. What is the difference between UX and UI in your day-to-day work?
  8. How do you use data or analytics in design decisions?
  9. How do you design for users with low digital literacy or in regional languages?
  10. How have you used AI tools in your design work, and where don't you trust them?

4. Research and testing (10)

They are checking: that you choose methods for a reason and can turn findings into decisions.

  1. Which research methods have you used, and when would you choose each?
  2. How do you write interview questions that avoid leading the user?
  3. How many users do you need for a usability test, and why?
  4. What is the difference between qualitative and quantitative research? Give an example of each from your work.
  5. How do you synthesise findings from interviews (affinity mapping, themes, insights)?
  6. How do you recruit participants on a small budget?
  7. Tell me about a time research contradicted what the stakeholders believed.
  8. What is a persona, and when is it not useful?
  9. How would you run an A/B test, and what can go wrong?
  10. How do you present research so that the team acts on it?

5. Visual and interaction design (10)

They are checking: craft, consistency, accessibility, and awareness of platform conventions.

  1. How do you build a type scale and spacing system?
  2. What makes a good design system? Have you contributed to one?
  3. How do you make sure a design is accessible? Name specific checks you run.
  4. How do you design empty, loading and error states?
  5. What differences do you consider between iOS, Android and web?
  6. How do you hand off designs to developers, and how do you handle what gets lost?
  7. Explain how you use components, variants and auto layout in Figma.
  8. How would you improve the visual hierarchy of this screen? (They may show you one.)
  9. What is a micro-interaction that improved a product you use?
  10. How do you design forms that people actually complete?

6. Collaboration and stakeholders (8)

They are checking: that you can work with product managers and engineers and handle disagreement calmly.

  1. Tell me about a disagreement with a PM or developer. How did it end?
  2. How do you respond when a stakeholder asks for a change you think is wrong?
  3. How do you give and receive design critique?
  4. How do you handle a deadline that doesn't allow for research?
  5. How do you work with engineers when a design is too expensive to build?
  6. How do you explain a design decision to a non-designer?
  7. How do you balance business goals with user needs? Give an example.
  8. Describe a time you influenced the product roadmap.

7. Behavioural (6)

They are checking: ownership, learning from mistakes, and self-awareness. Use the STAR format (Situation, Task, Action, Result).

  1. Tell me about a project that failed or didn't ship.
  2. Tell me about a time you received harsh feedback.
  3. Describe a time you had to learn a new skill quickly.
  4. When did you go beyond your role to help the team?
  5. How do you manage several projects at once?
  6. Why should we hire you over other candidates?

8. Design-challenge prompts to practise (6)

  1. Design a way for a family to split and track monthly household expenses.
  2. Improve the experience of booking a train ticket for someone travelling with elderly parents.
  3. Design an ATM or kiosk flow for a first-time user who is not comfortable with English.
  4. Design the onboarding for a food-delivery app's new restaurant partners.
  5. Design a feature that helps students find and apply for internships.
  6. Redesign the checkout flow of an e-commerce app to reduce drop-off.

A 5-step structure for any design challenge

  1. Clarify (5 min): ask who the user is, the goal, the platform, constraints and how success will be measured. Write assumptions down.
  2. Frame (5 min): choose one primary user and one core scenario. Say out loud why you're narrowing.
  3. Explore (10–15 min): sketch the flow first, then two or three different approaches for the key screen.
  4. Decide and detail (10–15 min): pick one, explain the trade-offs, and detail the key screen including edge cases (errors, empty states).
  5. Validate and wrap up (5 min): explain how you would test it, what metric you'd watch, and what you'd do next with more time.

Questions to ask the team at the end

  • How are design decisions made here, and who has the final say?
  • How does the design team work with product and engineering day to day?
  • How often do designers talk to users?
  • What would success look like for this role in the first 90 days?
  • Is there a design system, and who maintains it?
  • How is design feedback and mentoring handled for someone at my level?

Want structured feedback on this?

The ISS UI/UX Design program is a live online cohort where mentors critique the projects you build. Talk to an advisor to see whether it fits your goals, or explore the curriculum first.