2026 Digital Marketing Cohort

Modern Marketing Stack.
Built to Scale.

Master customer research, copy, SEO, technical channels, paid media, email automation, and AI workflows through live mentorship.

Apply Now →
Tools you will learn
HubSpot
Similarweb
Zapier
Make
Notion
Perplexity
AdsMeta Ads
Live classes & expert mentorship
Real projects & portfolio building
Career support & interview prep
Certificate from Indian School of Skills
★★★★★ 4.8/5from 500+ learners
Trusted by marketers from
Who this is for

Built for future marketers.

Whether you want to launch campaigns, switch to growth roles, or build marketing channels from scratch, this bootcamp gets you ready.

✧

Aspiring Marketers

  • Starting from scratch
  • Want structure, feedback & a roadmap
  • Need a strong first portfolio

Career Switchers

  • Moving from sales, tech, or ops
  • Want high-growth marketing roles
  • Need hands-on paid media practice
✓

Students & Fresh Graduates

  • Want job-ready growth skills
  • Need real campaign assignments
  • Want placement support ready

Working Professionals

  • Upskilling in performance metrics
  • Want to use AI content workflows
  • Need budget planning framework
No prior marketing degree needed
Campaign-focused learning
Live critiques & mentor feedback
AI-native marketing workflow
Programme Curriculum

Week-by-week bootcamp syllabus, easy to scan.

First six weeks shown upfront. Download brochure for complete 16-week roadmap across customer research, copy, technical SEO, paid ad manager, and AI workflows.

Week01

Digital Marketing Foundations & Career Map

Understand the digital marketing ecosystem, decode JDs, and map out your career roadmap.

  • 1. How digital marketing actually works
  • 2. Decode real marketing job descriptions
Week02

Customer Research, ICP & Positioning

Define your target customer personas (ICP) and craft unique positioning statements.

  • 3. Build an ICP from scratch
  • 4. Positioning workshop
Week03

Copywriting & Content Strategy

Learn the frameworks of persuasive writing to craft hooks, offers, and content plans.

  • 5. Hooks, offers, CTAs
  • 6. Build a 30-day content plan
Week04

SEO 1: Keyword Research & On-Page SEO

Map keyword intent and learn search engine optimization fundamentals.

  • 7. Keyword intent mapping
  • 8. SEO content brief lab
Week05

SEO 2: Technical, Local & AI Search Visibility

Audit technical search parameters, speed, schemas, and AI search visibility (GEO).

  • 9. Technical SEO audit
  • 10. Local + AI search visibility
Week06

Organic Social & Community Growth

Understand social platform algorithms and build content banks for Reels, Shorts, and LinkedIn.

  • 11. Platform strategy
  • 12. Reels/Shorts/LinkedIn content lab

Want complete 16-week curriculum?

Get full programme brochure with weeks 7-16, tools, case lenses, project outputs, portfolio milestones, and admissions details.

Live Class Schedule

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Self-paced

Self-paced Fundamentals

Learn core concepts at your own pace with curated materials & exercises.

Live Support

Doubt-Clearing Session

8:00 PM - 9:00 PM
Live Class

Live Session

11:00 AM - 1:00 PM
Live Class

Live Session

11:00 AM - 1:00 PM
Self-paced learning (Mon - Fri)
Learn at your own pace
Doubt clearing (Mid-week support)
Live support session
Live sessions (Weekend)
Live with mentors
Tool Stack

Tools are taught by use case.

The goal is not logo collecting. Each tool earns its place by helping a marketer research, write, build campaigns, test, measure, or automate a channel decision.

HubSpot logoHubSpot
Similarweb logoSimilarweb
Zapier logoZapier
Make logoMake
Notion logoNotion
Perplexity logoPerplexity
Slack logoSlack
Gmail logoGmail
PageSpeed logoPageSpeed
Bitly logoBitly
Campaigns logoCampaigns
CAREER SUPPORT THAT STAYS WITH YOU

1 Year Career & Placement Support

We go beyond classrooms. Get expert guidance, build job-ready profiles, and connect with top recruiters—until you land your dream role.

12 Months
Support
2+ Expert
Mock Interviews
Dedicated
Placement Cell
Recruiter Network
Access

Dedicated Placement Cell

Your go-to team for personalized career guidance and end-to-end placement support.

Robust Recruiter Network

Tap into our network of 500+ hiring partners across startups, agencies and product companies.

Profile Building Support

Craft a standout LinkedIn profile and personal brand that gets you noticed.

Resume & Portfolio Reviews

Get expert feedback to showcase your skills and projects the right way.

At least 2 Mock Interviews by Experts

Practice with industry experts and get actionable feedback to improve your performance.

Job Application & Interview Preparation

From application strategies to interview readiness—we've got you covered.

Hiring Partner Introductions

Get shortlisted profiles directly shared with our hiring partners for relevant opportunities.

LinkedIn Optimization

Make your profile recruiter-ready with keyword optimization and compelling content.

How we support you

  • Personalized career roadmap and mentoring
  • Regular opportunities from hiring partners
  • Continuous feedback to help you improve
  • Support until you land your dream role
Our goal is simple:
Your success.
Our commitment.
Why we built this

Most marketing courses teach tools. Ours ends with growth thinking you can defend.

Too many digital marketing programmes teach platforms before strategy. This program starts with the part AI cannot replace: deciding who to target, why they should care, and how to build channels that compound over time.

Chirag
Chirag · Founder, ISS

"The market does not need more ad account managers. It needs marketers who can reason across research, copy, channels, analytics, and AI-native workflows."

Why it matters now

Old marketing workflow vs 2026 AI-enabled workflow

The advantage is not just speed. It is using AI to compress content creation and analytics while improving targeting, testing, and channel decisions.

Old way
Manual ad copies, slow content planning, weak channel tracking.
Copywriting
Writing headlines takes hours of guesswork without performance data or hooks.
Paid media
Setting up campaigns manually with broad targeting and slow creative testing cycles.
Report dashboards
Manually compiling data from Meta, Google, and email tools into slow static Sheets.
AI-enabled marketer
AI handles ad copies and analytics formatting; you focus on strategic channels.
Copy generation
AI generates 20 headline variants based on winning positioning frameworks in seconds.
Insight-first
Automated testing
Creative variations mapped to target ICP segments using automated pipelines.
Faster iteration
Funnel dashboards
Live GTM/Looker dashboards map acquisition funnel metrics instantly.
Measured impact
AI compresses execution. The program trains the channel judgment that decides what should be marketed and to whom.
What you'll actually be able to do

Build proof, not just campaigns.

Each outcome maps to a portfolio artifact, a review standard, and a real marketing scenario. Click through the capability stack to see what you will make and how it will be judged.

How to read this section
This is the evaluation lens. If an artifact cannot explain the user, the decision, and the business context, it is not portfolio-ready yet.
1

Research like a product designer

Turn ambiguity into a clear problem using interviews, journey maps, insight synthesis, and sharp HMW framing.

In-demand skill
Interview notes
Journey map
Insight summary
High impactHMW
Key deliverables
  • Stakeholder interview guide
  • User journey map
  • Insight synthesis report
  • Problem framing and HMWs
You are evaluated on
  • Research depth and rigor
  • Clarity of insights
  • Problem framing quality
  • Actionable recommendations
Outcome
20%
You can find evidence before proposing a solution.
2

Build AI-native interfaces

Use AI to explore directions faster while keeping information hierarchy, flows, visual craft, and human intent in control.

Production-aware
Prompt to wireframe
Flow logic
Prototype quality
Key deliverables
  • AI-assisted exploration board
  • Clickable high-fidelity flow
  • Prompt log and design rationale
  • Responsive states and edge cases
You are evaluated on
  • Navigation clarity
  • Interaction logic
  • Visual hierarchy
  • Ability to defend tool choices
Outcome
20%
You can go from idea to credible prototype without shallow shortcuts.
3

Design accessible systems

Create components, tokens, UI states, accessibility checks, and design rules that make products coherent beyond one screen.

Team-ready
Design tokens
Component states
Accessibility pass
ContrastFocusLabelsTouch targets
Key deliverables
  • Mini design system
  • Component states
  • WCAG-informed checklist
  • Developer handoff notes
You are evaluated on
  • Consistency and reuse
  • Accessibility reasoning
  • State coverage
  • Clear handoff specs
Outcome
20%
You can design systems that survive real product complexity.
4

Read analytics and experiments

Connect interface decisions to activation, retention, conversion, qualitative evidence, and experiment design.

Business-facing
Funnel diagnosis
Experiment plan
A/BMetric
Recommendation
Key deliverables
  • UX analytics audit
  • Experiment hypothesis
  • Conversion issue map
  • Design recommendation memo
You are evaluated on
  • Metric interpretation
  • Signal vs noise judgment
  • Experiment quality
  • Business clarity
Outcome
20%
You can explain why a design should change and how to measure it.
5

Present a capstone case study

Package your research, prototype, system logic, metrics, and reflection into a portfolio narrative that can survive interview scrutiny.

Portfolio proof
Case story
Prototype demo
Final critique
ProblemEvidenceTradeoffsImpact
Key deliverables
  • Portfolio case study
  • Showcase deck
  • Interview talk track
  • Reflection and next steps
You are evaluated on
  • Story structure
  • Evidence quality
  • Decision-making maturity
  • Presentation confidence
Outcome
20%
You can show the work behind the screen, not just the screen itself.
Credential Inspector

A certificate that has work behind it.

The credential is not the product. It is the marker issued after portfolio review, capstone completion, and showcase readiness.

Capstone-backed issue

Learners earn the credential after presenting the research, prototype, system decisions, accessibility pass, and final case-study narrative.

Verifiable record

The certificate mockup includes credential ID, date of issue, and verification space so the award feels like a formal record, not a decorative badge.

Career-ready context

The credential works best when linked to a portfolio case study, final deck, and interview narrative that explain how the learner thinks.

Credential of Excellence

Post Graduate Certificate

Digital Marketing & Growth Strategy
This is to certify that
Sample Student

has successfully completed the intensive programme, demonstrating proficiency in Customer Research, SEO & Paid Media, Content Strategy, and AI-native marketing workflows.

Chirag Gupta
Founder - Indian School of Skills
Official Seal
01 June 2026
Date of Issue
Verification ID: ISS-DM-2026-XXXX
FAQ

Common questions.

Short answers before you start the fit check.

No. This is a marketing programme. No coding or technical background required. You will learn how to use AI tools to build campaigns, automate workflows, and measure performance without writing code.

The difference is live mentorship and real projects. This programme connects customer research with AI-native copy, paid media, SEO, email flows, and analytics instead of teaching isolated platform tutorials.

Sessions are recorded, but the live critique rhythm is important. This programme is strongest when you can participate regularly, ask questions, and get feedback on your evolving work.

The capstone is a comprehensive product design case study built through a human-led, AI-executed workflow. It includes problem framing, research, flows, interface design, system logic, and a final presentation narrative.

After you complete the fit check and brochure request, the admissions team can share the current cohort logistics, fee details, and next steps based on your profile.

No. What this programme is designed to improve is your readiness: better case studies, stronger product judgment, clearer communication, and more relevant 2026 design workflows.

Yes, because the programme is not built around one tool. It is built around durable design judgment: user understanding, systems thinking, accessibility, experimentation, and the ability to adapt your workflow as tools evolve.

Still have questions? Start with the fit check and brochure. It is the fastest way to see whether this cohort matches your goals.

Ready to start your
UI/UX Design journey?

Next batch starts soon. Don't miss out.

  • Free Career Consultation
  • Syllabus & Projects Overview
  • Batch & Fee Details
  • 100% No-obligation Call
Career Counselor
Message us on WhatsApp
Upcoming Cohort 1st July
Time Commitment 12-14 hours / week
Program Fee ₹49,999 ₹69,999
Limited seats available.
Batch of only 15 people max.
Apply Now →