How to Approach and Answer "How can Flipkart leverage its logistics network to expand beyond e-commerce?" in a PM Interview

This question tests your ability to think strategically about existing resources and identify new business opportunities.

1. Start with Context:

Say something like:

"Flipkart has built a robust and extensive logistics network, Ekart, to support its e-commerce operations. This network includes warehouses, delivery hubs, and a large fleet of delivery personnel, covering a significant portion of India. Leveraging this existing infrastructure presents opportunities to diversify revenue streams and create new value beyond e-commerce."

This sets the stage and highlights the core asset – Flipkart's logistics network.

1. Analyze the Opportunity:

Say something like:

"Flipkart can leverage its logistics network in several ways:

• Third-Party Logistics (3PL) Services: Offer logistics services to other businesses, similar to Fulfillment by Amazon (FBA). This could include warehousing, order fulfillment, last-mile delivery, and reverse logistics.

• Hyperlocal Delivery Services: Expand into hyperlocal delivery for groceries, food, pharmaceuticals, and other essential goods, competing with platforms like Dunzo and Swiggy Instamart.

• Supply Chain Management Solutions: Offer supply chain optimization services to businesses, leveraging Ekart's expertise in inventory management, transportation, and warehousing.

• Business-to-Business (B2B) Logistics: Provide logistics solutions for businesses, facilitating the movement of goods between manufacturers, distributors, and retailers.

• Rural Delivery Network Expansion: Extend Ekart's reach into underserved rural areas, enabling greater access to goods and services for consumers and businesses in these regions."