ISS Indian School of Skills
Question 1 of 4
Question 1 of 4

What best describes where you are right now?

We use this to match you with the right cohort track.

Question 2 of 4

How have you used automation tools so far?

No wrong answers — this tells us how to pace your onboarding.

Question 3 of 4

What's your primary goal with this programme?

This shapes which specialisation track we'll recommend for you.

Question 4 of 4

Sessions run Sat/Sun (6–8 PM) & Wed (9–10 PM) IST.

Can you commit to these sessions for 6 months?

Next Cohort opens June 1, 2026 — Only 25 seats. Applications close May 15.
🚀 Flagship Program

Digital Marketing Course after graduation

For non-engineers looking to build high-converting, automated marketing systems. Master the hybrid stack of 2026.

  • 📅 Starts June 1, 2026
  • 👥 25 seats only
  • 🕐 Evenings & Weekends
  • 🎓 No coding required
You'll build with HubSpot HubSpot Zapier Zapier Claude Claude Midjourney Midjourney Gumloop Gumloop Make Make Notion Notion
See if you're a fit for the next cohort
🔒No spam. Takes 2 minutes. Results instantly.

Program fee: ₹49,999 · No-cost EMI up to 6 months

Roles we prepare you for exist at companies like:

Ogilvy
WPP
Publicis
Dentsu
Amazon
Flipkart
Zomato
Swiggy
Apple
Gemini
Ogilvy
WPP
Publicis
Dentsu
Amazon
Flipkart
Zomato
Swiggy
Apple
Gemini
Why We Built This

Most marketing courses end with a certificate.
Ours ends with a system you ship.

Every marketing course we looked at ended with a PDF certificate and outdated tactics. None ended with a live, automated growth system you could actually show an employer or use in your business. So we built the one that does.

🎯
No coding background needed
We teach just enough to go from idea to a deployed system — without a CS degree.
🔴
Live sessions, not recordings
Three evenings a week with Chirag. Your questions answered in real time, every session.
🌐
Your capstone has a public URL
A deployed growth system — not a slide deck. Something live that proves what you can build.
👥
Capped at 25 — on purpose
Small enough that Chirag knows your project, your goal, and exactly what's blocking you.
Chirag
Chirag
Founder · ISS

"The smartest people I knew kept getting overlooked — not for lack of ability, but because they had no proof of what they could build. That's the gap this programme closes."

The Shifting Ground

The window of opportunity is closing.

Anthropic's latest research reveals a stark reality: AI's capability far outpaces its real-world usage. As this gap closes, hiring is already stalling for exposed roles.

🔬
AI can do 94% of cognitive work. It's doing 33%. Claude currently covers only a third of what it's theoretically capable of in computer and math roles. That gap is closing every quarter.
📉
Hiring is already slowing for exposed roles. Workers aged 22–25 are 14% less likely to be hired into AI-exposed occupations post-ChatGPT.
👩‍💼
The highest-paid roles are the most exposed. AI-exposed jobs pay 47% more on average — meaning educated professionals have the most to lose, and the most to gain.
⚡
The window is open, but closing. As AI coverage grows from 33% to 90%+ in knowledge work, those without practical building skills get priced out of the top quartile permanently.

You won't lose your job to AI. You'll lose it to someone who knows how to use AI. This programme makes sure that someone is you.

Theoretical capability vs. observed usage by occupation
Source: Anthropic Labor Market Research, 2026
Theoretical coverage
Observed coverage

Data from: Anthropic — Labor Market Impacts of AI (March 2026)

Why It Matters Now

The New Way vs The Old Way

Same output. 10x less time. Zero extra hires.

😤 The Old Way
⚡ The 2026 Way
🎨 Creative Production
Manually editing videos in Adobe Premiere, requiring weeks and specialized teams.
Weeks of work
🎨 Creative Production
Directing programmatic cinematic ad suites using text-to-video models in hours.
Hours
🔍 Search Strategy
Keyword stuffing and traditional SEO link building hoping for a spot on Page 1 months later.
Months for results
🔍 Search Strategy
Answer Engine Optimization (AEO) to dominate instant conversational search.
Instant visibility
📩 Outreach
Blasting generic text emails to cold lists with low conversion rates.
Low intent
📩 Outreach
Generating 1:1 Dynamic Video Personalization at scale using modern APIs.
High conversion
⚙️ Operations
Pulling CSVs and manually crunching data into weekly reports.
Time intensive
⚙️ Operations
Setting up Automated Growth Dashboards that report in real-time.
Fully automated

Who is this for

Different starting points. Same destination — a deployed AI system and the skills to keep building.

*(Images are illustrative. Real alumni stories below.)*

Marketer

The Performance Marketer

Looking to master modern automation

"I spend hours inside ad accounts trying to optimize campaigns manually. I want to build automated feedback loops that optimize ROAS without me pulling levers."

Month 5 Outcome:
An automated reporting and campaign adjustment dashboard saving 15 hours a week.
Agency Owner

The Modern Agency Owner

Looking to scale operations without headcount

"My margins drop every time we sign a client because I have to hire more account managers. I want to productize our service using automated workflows."

Month 5 Outcome:
A fully automated onboarding and content generation pipeline for new clients.
Strategist

The Brand Strategist

Moving from intuition to synthesized data

"I rely on slow, expensive focus groups or gut feeling. I need to know how to instantly synthesize thousands of customer data points into actionable strategy."

Month 5 Outcome:
A programmatic market research assistant that builds personas from raw web data.
Not sure if you qualify? Our 2-minute eligibility check tells you honestly — before you speak to anyone.

Programme Outcomes

What you'll actually be able to do.

Five deployed outputs you can show in interviews, put on LinkedIn, and use in your business.

01
Project 1

Cinema-Grade Ad Suite

Deployed Output
A scalable system that transforms single static assets into multi-format, programmatic video ad campaigns.
MidjourneyMidjourney HeyGen Meta Ads
02
Project 2

AEO Knowledge Moat

Deployed Output
A content architecture designed to capture zero-click searches and semantic queries natively.
PerplexityPerplexity Search Console ClaudeClaude
03
Project 3

1:1 Video Sales Agent

Deployed Output
An outreach system that programmatically generates tailored video pitches for thousands of leads.
HeyGen HubSpotHubSpot ZapierZapier
04
Project 4

Omnichannel Social Blitz

Deployed Output
A system to plan, generate, format, and schedule a month's worth of cross-platform brand narratives in one click.
NotionNotion ClaudeClaude GumloopGumloop
05
Capstone

Automated Market Researcher

Deployed Output
A customized workflow that continuously scrapes, synthesizes, and visualizes competitor intelligence automatically.
Make.comMake.com NotionNotion SheetsGoogle Sheets

Program curriculum

Phase 1
The Human Strategist
Weeks 1–4 · 8 sessions
▾
The Empathy Map: Identifying deep psychological triggers that data misses.
The Un-Copyable Brand Identity: defining human tone of voice.
Omni-channel Journey Mapping: From stranger to brand evangelist.
Market Intelligence Synthesis: Finding "Blue Ocean" opportunities.
Phase 2
The Generative Power-User
Weeks 5–8 · 8 sessions
▾
Programmatic Video Creation with text-to-video models.
Multi-LLM Prompting for high converting copywriting workflows.
Answer Engine Optimization (AEO) to dominate conversational search.
Midjourney Ad Creative: producing endless asset combinations.
Phase 3
The Growth Engineer
Weeks 9–12 · 8 sessions
▾
Setting up Automated Growth Dashboards with API connections.
1:1 Video Sales Agents programmatically generating tailored pitches.
Zapier & HubSpot Automations: mapping CRM loops.
No-code Growth hacking: extracting web intelligence passively.
Phase 4
The Executive Director
Weeks 13–16 · 8 sessions
▾
Building a 30-agent autonomous internal agency workflow.
Hybrid Leadership: managing human creativity alongside automated workers.
Digital Ethics: ensuring brand authenticity at scale.
Capstone Presentation: The Automated Market Researcher.
🏆
Explore the full programme syllabus
Get the session-by-session breakdown, tool list, and project deliverables for every phase.

Download includes: 32-session breakdown, tool list, weekly deliverables, and sample capstone projects from previous cohorts.

📚 4 phases · 32 live sessions
🚀 5 portfolio projects deployed online
🎓 PG Certificate on completion

Instant download · No spam

Weekly Schedule

A Cadence Built for Builders

Balanced learning with intensive weekend instruction, mid-week Q&A, and dedicated building time.

Live Class · Saturday

The Weekend Intensive

Deep dive into new concepts and live architecture sessions. This is where we break down complex systems together.

📅 Saturday, 6:00 – 8:00 PM IST
Sat
Live Class · Sunday

Implementation Lab

We take the concepts from Saturday and build them live. Step-by-step guidance as you deploy your first automations.

📅 Sunday, 6:00 – 8:00 PM IST
Sun
🛠️ The Project Labs

Asynchronous Project Building

Throughout the week, the floor is yours. You'll apply the weekend's modules to your own projects, building out your growth systems in high-intensity sprints. Our community and mentors are active for async support.

Mon Tue Thu Fri
💬 Mid-week Sync

Q&A and Doubt Clearing

The mid-week checkpoint to unblock your build, get feedback on your architecture, and clear doubts.

🕘 Wed, 9:00 – 10:00 PM IST
Wed

🚀 Total Commitment: ~10-12 hours/week · All live sessions are recorded and uploaded to your dashboard.

What They Say

From the people building with us.

★★★★★

"I came in knowing nothing about automation. Three months in, I had a lead qualification pipeline running for a client that saved him 12 hours a week. This programme changed the economics of my freelancing completely."

Priya Mehta
Freelance Strategist, Mumbai
★★★★★

"I've done three online performance marketing courses. None of them made me build something real. ISS was different from week one — we were building actual automations on day 5. The live structure is unlike anything else out there."

Arjun Sharma
Operations Manager, Bangalore
★★★★★

"I'm a founder running lean. I needed to automate 40% of my ops without hiring. By month 4, I had workflows managing my inbox, qualifying leads, and generating weekly reports. The ROI on this programme was immediate."

Rahul Nair
Founder, D2C Brand, Chennai

The Modern Growth Stack

Master the tools that allow one marketer to do the work of a 10-person agency.

HubSpotHubSpot
ZapierZapier
MakeMake
n8nn8n
GumloopGumloop
PerplexityPerplexity
ClaudeClaude
MidjourneyMidjourney
NotionNotion
AirtableAirtable
FigmaFigma
SimilarwebSimilarweb
MixpanelMixpanel
SlackSlack
SheetsGoogle Sheets
BitlyBitly
HeyGen
Meta Ads
Search Console

Your Credential

A certificate that proves what you built.

Your real credential is the deployed product at your public URL. The certificate is the paper version of it. Both are yours forever — the product keeps earning attention, the certificate keeps verifying the work.

✓
Issued on completionOnly upon completing the capstone and Demo Day presentation.
✓
Verifiable onlineEvery certificate has a unique ID that employers can verify directly.
✓
LinkedIn-readyShareable digital certificate and a detailed learning transcript for your profile.
Credential of Excellence

Post Graduate Certificate

Digital Marketing & Growth Strategy
This is to certify that
Sample Student

has successfully completed the 6-month intensive programme, demonstrating proficiency in Omnichannel Growth Systems, Performance Automation, and the deployment of real-world marketing technology.

Chirag Gupta
Founder - Indian School of Skills
Official Seal
01 June 2026
Date of Issue
Verification ID: ISS-AS-2026-XXXX

Bonus Inclusions

Professional Upskilling Toolkit

Every participant receives a suite of professional resources to transition into their AI career.

🤝

1:1 Career Strategy Call

A private 45-minute call with Chirag to map your marketing career path, review your capstone direction, and get personalised advice on next steps.

🔗

LinkedIn & Portfolio Review

Full audit of your LinkedIn profile and portfolio before Demo Day, so you walk out with a presence that reflects what you've actually built.

🎭

Demo Day with Industry Guests

Present your live growth system to practitioners, operators, and founders. Real feedback from people who hire for growth roles.

👥

Lifetime Alumni Access

Join the ISS alumni community — job postings, peer projects, collab opportunities, and access to all future free events.

🎙️

5 Mock Interviews

Technical and behavioral mock interview sessions to polish your performance for real industry panels in the performance marketing space.

📚

Session Recordings Forever

All sessions recorded and permanently accessible. Revisit any concept whenever you need it — no expiry, no paywalls.

₹49,999. 25 seats. Zero risk.

If the first two weekends don't deliver what this page promises, full refund. No forms, no friction. We'd rather have 25 convinced builders than 50 uncertain ones.

  • ✓ 100% hands-on, zero fluff curriculum
  • ✓ Mentorship directly from deployed AI engineers
  • ✓ Lifetime access to all session recordings & playbooks
  • ✓ Private alumni community and network
  • ✓ Full refund after 2 weekends if it's not a fit
Program Price
₹49,999
💳 No-cost EMI from ₹8,333/month · 0% interest · No credit card needed

The Difference

What sets ISS apart.

We're a new programme charging less than legacy bootcamps. Here's why — and what you get for it.

Feature YouTube / Udemy Big-name Bootcamps ISS — Digital Marketing
Live instruction ✗ Pre-recorded ~ Some live sessions ✓ 3 live sessions/week
Cohort size – Thousands – 100–300 students ✓ Max 25 students
You build a deployed product ✗ Guided exercises only ~ Case studies ✓ Live agent at real URL
Instructor knows your name ✗ No ✗ No ✓ Always
Designed for non-engineers ~ Sometimes ✗ Usually requires coding bg ✓ Built from the ground up
Growth Automation (not just basic tools) ~ Rarely ~ Basic modules ✓ Core curriculum focus
Price Free – ₹5,000 ₹1–4 Lakhs ₹49,999 (Next Cohort)

FAQ

Common Questions

Do I need any coding or engineering background?

+

No. The programme is built from the ground up for non-engineers. If you can use Google Docs and think clearly about problems, you have everything you need. We teach just enough technical context to deploy real systems — not to pass a CS exam.

How is this different from a YouTube course or Udemy?

+

YouTube teaches concepts. We make you ship systems. You'll be in live sessions 3 evenings a week with Chirag, not watching pre-recorded videos. And you leave with a deployed growth system at a public URL — not a certificate of completion.

What happens if I miss a session?

+

Every session is recorded and available on your dashboard within 24 hours. You get lifetime access. That said, we've designed the cadence (10–12 hours/week, evenings + weekends) specifically so working professionals can attend live.

What is the capstone project exactly?

+

A fully automated marketing system, deployed at a public URL, presented live at Demo Day to industry guests. Past examples: a lead-qualification automation for a SaaS company, an automated content pipeline for a D2C brand, a programmatic market research assistant for a startup founder. It's yours forever.

Can I pay in instalments?

+

Yes. No-cost EMI from ₹8,333/month over 6 months, 0% interest. Available on most major credit cards and via Bajaj Finserv for others.

Is there a job guarantee?

+

No — and honestly, no programme that makes this promise can keep it. What we guarantee instead: a deployed, live growth system you built, a PG Certificate, mock interviews, LinkedIn review, Demo Day exposure to hiring companies, and lifetime alumni access. The portfolio does the talking, not our marketing.

What if the current schedule doesn't work for me?

+

Sessions are Saturday and Sunday 6–8 PM IST plus one mid-week Q&A Wednesday 9–10 PM IST. All recorded. If the live timing is completely impossible for you, reach out — we run 2 cohorts a year and the next one may suit better.

Still have questions? Check your eligibility first — our admissions team will answer everything on your call.

Still have queries? Let's Connect

Get in touch with our Program Advisors & get your queries clarified.

Speak with our expert or email to [email protected]
Program Advisors