Company Description

We are Allied Boston – A leading consulting and training organization worldwide, based in Noida. Our team of highly experienced consultants, trainers, and assessors help leading companies enhance their functional capabilities, process optimizations, and compliance management to achieve their business goals. We specialize in providing deep sector and technical business operations consulting to maximize operational efficiency and foster growth.

Role Description

This is a full-time on-site role for a Digital Marketing Executive at Allied Boston in Noida. The role involves managing day-to-day digital marketing activities, including communication strategies, social media marketing, web content writing, and web analytics. The Digital Marketing Executive will play a key role in driving marketing initiatives to meet business objectives.

Essential Qualifications

• Relevant experience in digital marketing or related field, 6 months-3years.

• Good knowledge of social media, SEO, PPC advertising, and email marketing.

• Digital marketing tool proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.

• Creative thinking with exceptional communication and content creation capabilities.

• The individual should be aware of the latest trends in digital marketing, such as AI in marketing, video content, and personalized customer experiences.

Key Responsibilities:

Social Media Management:

• Create, curate, and manage published content across social platforms (LinkedIn, Instagram, Twitter, Facebook) in the service of brand awareness, engagement, and traffic.

• Develop and execute social media strategies with an eye on trends-User generated content, Micro-influencer partnerships, video content.

SEO & Content Marketing:

• Conduct keyword research and use SEO best practices to optimize web content and blogs to drive organic reach.

• Sites monitoring and analysis for performance to create contents informed by existing search trends and user-behavior insights using Google Analytics and SEMrush

Email Marketing & Automation

• Develop and implement email marketing campaigns to nurture leads, drive conversions, and increase engagement.

Analytics & Reporting

• Track and assess campaign performance, report on the results, and suggest areas for improvement based on lessons learned.

• Develop a weekly and month-to-month analysis of KPIs including engagement rates, conversion rates, and audience growth that will be used to inform future strategy.